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Aimee Pontier

Baltimore, MD

aimee.pontier@gmail.com

(410) 733-3838

Career Summary

Eight years writing experience with five years focused in email, direct response, and e-commerce copywriting.

Professional Experience

Paleovalley & Wild Pastures - Remote

Copywriter, November 2019 - Present

- Write a wide range of content including but not limited to sales pages, advertorials, email copy, social media ads, and docuseries scripts.

- Contribute to development of Paleovalley brand voice and ensure all copy matches mission and values.

- Write concise B2B copy on all products for attracting and informing affiliates.

- Research and adapt to different voices, writing convincing and effective copy to a variety of audiences.

- Analyze relevant clinical trials on products’ ingredients to provide credible scientific proof for how products can improve health and wellness.

- Act as compliance review for marketing material.

Agora Inc. - Baltimore, MD

Copywriter, August 2017- November 2019

- Increased orders 74% and revenue 57% with long-form sales letters.

- Increased orders 76% and revenue 74% with email acquisition copy.

- Performed and analyzed market research to ensure messaging coincided with the target market.

Editor, December 2015- August 2017

- Wrote and edited six articles on a tight deadline to be sent to subscribers daily, published in WordPress.

- Wrote and edited in AP style.

- Analyzed data in Google Analytics to determine the success of articles and increase overall engagement.

- Increased productivity significantly by fielding, hiring, and managing freelance writers.

Email Marketing Coordinator, August 2015 - December 2015

- Wrote, edited, and scheduled content for acquisition emails in the IRIS software program.

- Tracked and analyzed conversion data.

Education

- James Madison University, Bachelor of Arts in Integrated Advertising and Corporate Communication, Minor in Writing - May 2015, Harrisonburg, VA

Technical Skills

- Microsoft Office Suite - Excel, Word, PowerPoint

- Adobe Creative Suite - InDesign, Illustrator, Photoshop

- Wordpress

- AP Style